Emre Soyer

Emre Soyer is a behavioral scientist and a Lecturer of Decision Sciences at INSEAD.

He has obtained his PhD from Pompeu Fabra University’s Department of Economics & Business in 2012. He then took part in various projects as an entrepreneur and worked in selected business schools as a behavioral scientist. In 2019, he founded Soyer Decision Advisory, providing projects, workshops, and talks on critical thinking and decision making to a wide range of organizations.

He is the co-author of The Myth of Experience: Why we learn the wrong lessons, and ways to correct them with Robin Hogarth (Public Affairs, 2020) and has contributed to Harvard Business Review and MIT Sloan Management Review on decision making topics.

His research focuses on statistical reasoning and learning from experience when making decisions. His studies have been published in peer-reviewed journals, including Journal of Experimental Psychology: General, Current Directions in Psychological Science, Cognitive Psychology, Decision, International Journal of Forecasting, Journal of Experimental Psychology: Learning, Memory, and Cognition, Judgment and Decision Making, Journal of Marketing Behavior, Journal of Business Research, AMS Review, and Review of Marketing Research.

He teaches modules on Critical Thinking & Decision Making (Executive Education and Custom programmes), and Management Decision Making (MBA programme).