Elizabeth Johnson

Elizabeth (Zab) Johnson is the executive director and a senior fellow of the Wharton Neuroscience Initiative. Students and faculty looking to get more involved with the Wharton Neuroscience Initiative should contact her directly. She received an A.B. in Psychobiology at Mount Holyoke College and a PhD in Neural Science at New York University. Before moving to Penn, she was the Associate Director of the Duke Institute for Brain Sciences and an Assistant Research Professor in the Department of Neurobiology at Duke University’s School of Medicine. Her research focuses on the mechanisms underlying vision and visual behavior, from retinal and early visual cortical physiology in animal models to eye tracking to investigate how human observers look and visually navigate through the world and the role of social cognition in these processes. She has a longtime interest in how our perception of visual art informs how we see.

Executive Education Programs Taught

Leveraging Neuroscience for Business Impact

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.