Elizabeth Boudreau

Experienced marketer with a strong track record of successful brand and product launches, P&L management and cross-functional team leadership. Adept at turning consumer insights and competitive intelligence into strategic product ideas and creative marketing plans. Proven strengths in combining effective communication, thoughtful problem solving and an energetic positive attitude to lead diverse groups toward a common goal. Skills include strategy development, product & package development, retail marketing, digital marketing, advertising, promotions, licensing, sales presentations, budget and P&L management, and forecasting.

Education

• MBA Boston College Carroll School of Management (2002 — 2004)
• BSBA Questrom School of Business, Boston University (1995 — 1999)

Companies

• Customer Strategic Marketing Lead Melissa & Doug, LLC (2020)
• Adjunct Professor Of Marketing Rutgers Business School (2018)
• Principal BEA Marketing (2017)
• Director of Marketing, Digital Engagement Toys"R"Us (2016 — 2017)
• Director of Marketing Toys R Us (2010 — 2016)
• Brand Manager Sabert Corporation (2009 — 2010)
• Senior Global Brand Manager, Littlest Pet Shop Hasbro (2008 — 2009)
• Brand Manager, Hulk & Iron Man Hasbro (2007 — 2008)
• Brand Manager, Star Wars Hasbro (2006 — 2006)