Eliane Schoonman

Eliane Schoonman, LL.M, MA, obtained her Masters (cum laude) in Argumentation Theory and Rhetoric (Dept. Linguistics, University of Amsterdam), as well as a Masters in International and European Law (Faculty of Law, University of Amsterdam). She is currently partner/consultant at Issues Management Institute in Amsterdam. Moreover, she has been a teacher of Journalism and Public Relations (School of Journalism, Utrecht, the Netherlands), was Director of Corporate Communication & Marketing (Government, The Hague) and acted as a Board Member of the International Press Centre Nieuwspoort, The Hague. Eliane is author of a diverse range of books on issues management, media impact, crisis management, and spin doctoring. She assists big corporations and domestic authorities with their legal, political and social license to operate. She conducts the necessary research and analysis in order to equip the client to deal with media in times of peace and times of turbulence.

In 2018, she researched one of the communication functions of ABN AMRO, one of the big Dutch banks. She advised children's pram company Bugaboo on their policy in Germany as regards the findings of the company's compliance with environmental regulations of the Stiftung Warentest, the consumers movement. She developed a strategy for the governments health organisation GGD to fight the declining level of vaccination. Also in 2018 she became the chairperson for one of the biggest social housing projects in the capital (over 55.000 houses) in which function she empowers the tenants.

Eliane, born and raised in Amsterdam, lived abroad for quite some time, notably in China (Hsin Yue Da Sywe) and Argentina respectively, and taught at UCLA in Los Angeles (CA), the Mayo Clinic in Scottsdale (Az) both in the USA, and the University of Moscow in Moscow (Sovjet Union). She currently lives in Amsterdam, where she raised three children, two boys and a girl.