Sauder School of Business
Adjunct Professor, Marketing and Behavioural Science Division

BA (UBC), MBA (UBC Sauder) Certificate in Teaching and Learning in Higher Education Adjunct Professor, Marketing and Behavioural Science Division

Elaine has over 25 years of industry experience in marketing, sales and management across diverse industries in organizations such as IBM and Royal Bank Wealth Management. Elaine has served on the Board of Directors for 20 years for local not-for-profit organizations including BC Women's Hospital, The Vancouver Writers Festival and Dress for Success. In 2010, Elaine was awarded the UBC Killam Teaching Prize for teaching excellence.

Research Interests

  • Marketing Education
  • Use of Technology in Teaching
  • Sales and Marketing

Courses Taught in 2018-2019

  • Business Development (BCom, MM & B+MM)
  • Professional Residency II Business Development and Negotiations (MBA)
  • Community Business Project (MM)
  • Marketing Analytics (MBAN)

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Experience Keywords Quantitative analysis; agriculture; development economics; environmental economics; microeconomics; policy impact evaluation; trade Research Countries Developing countries; India; Indonesia; Italy; Malawi; South Africa; Tanzania Languages Italian [Spoken: Fluent, Written...