Dr. Makarand Mody
Assistant Professor, Hospitality Marketing School of Hospitality at Boston University
Schools
- Boston University
Links
Biography
Boston University
Makarand Mody, Ph.D. joined the faculty at the Boston University School of Hospitality Administration (SHA) in the fall of 2015. He received his Ph.D. in Hospitality Management from Purdue University, and also holds a Master’s degree from the University of Strathclyde in Scotland.
Makarand has a varied industry background. He has worked with Hyatt Hotels Corporation in Mumbai as a Trainer and as a Quality Analyst with India’s erstwhile premier airline, Kingfisher Airlines. His most recent experience has been in the market research industry, where he worked as a qualitative research specialist with India’s leading provider of market research and insights, IMRB International. He has also consulted with companies on branding, service, and marketing strategy related issues and serves as a brand-standards evaluator for a mystery shopping company, Bare Associates International. His diverse industry experience complements his academic expertise to impart a real-world, yet conceptually-grounded understanding of business and management to his students.
Makarand’s research is based on different aspects of marketing and consumer behavior within the hospitality and tourism industries. He is published in leading journals in the field, including the International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Tourism Analysis and the_International Journal of Tourism Anthropology_. His work involves the extensive use of inter and cross-disciplinary perspectives to understand hospitality and tourism phenomena. Makarand also serves as reviewer for several leading journals in the field.
Read about executive education
Cases
Crave the quirky? Here are six unusual places to stay
July 23, 2017
Los Angeles Times quoting Makarand Mody, School of Hospitality Administration “Seeing the Grand Canyon might be on your bucket list, but sleeping in an underground cavern 200 feet below the Earth’s surface confers some major bragging rights…” Expert quote: “There are many people who are perfectly happy with tried and tested accommodation … and have […]
View full article
Red Lion Sues Hard Rock Hotels for Infringement in Race to Win Over Millennials
July 17, 2017
Skift quoting Makarand Mody, School of Hospitality Administration “When it comes to appealing to Millennials — of which there are now 75.4 million in the United States alone — hotel companies are doing all they can to launch wallet-friendly, yet still-stylish accommodations that emphasize such features as co-working spaces, communal stadium seating, artisanal goods, and […]
View full article
Pod Hotels Owner Is Thinking Small to Grow Big
July 4, 2017
Skift quoting Makarand Mody, School of Hospitality Administration “BD Hotels co-founder Richard Born is very busy these days…” Expert quote: “The type of person these hotels would cater to are those that like to spend more time outside of the room itself.” View full article.
View full article
Do Millennials Really Travel Differently?
August 17, 2016
Travel Market Report Makarand Mody, School of Hospitality Administration Millennials are tech-savvy… Expert quote: “Millennials are not a one-size-fits all group and there are various nuances in their behavior. At the very least, one needs to look at the differences between younger and older millennials.” View full article
View full article
Other experts
Clemson Turregano
Clemson’s broad span of clients includes numerous commercial, public, and non-government agencies, offering a variety of leadership development, virtual learning, and coaching programs. Commercial programs include major automotive manufacturers, financial institutions, manufacturing, telecommunic...
Timothy Habbershon
Academic Division: EntrepreneurshipDr. Timothy Habbershon is adjunct professor in family enterprising within the entrepreneurship division of Babson College. He is a Managing Director at Fidelity Investments, the largest mutual fund company in the United States, the No. 1 provider of workplace re...
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Looking for an expert?
Contact us and we'll find the best option for you.