Doug Hughes

Doug Hughes is Professor and Chairperson of Marketing and United Shore Faculty Fellow of Sales Leadership at the Broad College of Business at Michigan State University. Dr. Hughes holds a Ph.D. from the University of Houston, an M.B.A. from Michigan State University, and a B.S. in Marketing from the University of Tennessee. His research centers on managerial issues in marketing, with a special emphasis on salesperson decision-making, sales force management, brand relationships, and the marketing-sales and sales-service interfaces. Hughes has published articles in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Marketing Letters, and other premier academic journals. He is Editor-in-Chief of Journal of Personal Selling and Sales Management. Professor Hughes has been honored with the 2015 and 2011 American Marketing Association Sales SIG Excellence in Research Awards, 2016 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory, 2016 Emerald Citation of Excellence Award, and 2013 Withrow Emerging Scholar Award.

Dr. Hughes teaches undergraduate, master's, and doctoral-level courses as well as executive education seminars in both marketing and sales management. He has received several national and university teaching awards, including the AMA McGraw-Hill/Irwin Sales Teacher of the Year Award, Provost's Teaching Excellence Award, and The Sales Excellence Institute's Teacher of the Year award. He also has coached multiple national championship winning students and teams at national sales competitions.

In addition to his academic credentials, Dr.Hughes leverages a rich corporate background in marketing, sales, and general management, having worked with some of the world's most recognized brands. His career includes experience as CEO of a business services firm, as a senior executive in both marketing and sales at Fortune 100/500 consumer packaged goods firms, and as a consultant for several companies across multiple industries.