Dominique Lauga

University Senior Lecturer in Marketing at Cambridge Judge Business School Executive Education


  • Cambridge Judge Business School Executive Education




Cambridge Judge Business School Executive Education

Dipl.Ing. (Ecole Polytechnique), Corps des Ponts (Ecole Nationale des Ponts et Chaussees), MA (Université Paris 1 Pantheon-Sorbonne), PhD (Massachusetts Institute of Technology)

Research interests

Marketing strategy; innovation and product development; advertising; behavioural industrial organisation; experimental economics.

Subject group: Marketing

Previous appointments Dominique was an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California San Diego prior to joining Cambridge Judge Business School. Dominique also taught a PhD course at Brandeis University and, while at MIT, she served as a teaching assistant on both undergraduate and graduate microeconomics courses.

Awards & honours

  • Cambridge Judge Business School Teaching Award, 2017
  • Management Science Meritorious Service Award, 2012
  • UCSD Hellman Faculty Fellowship, 2010-2011
  • Robert M. Solow Endowment Fellowship, 2001-2003
  • Corps des Ponts et Chaussees Fellowship, 1998-2001
  • Felicitations du Jury in Economics, Ecole Polytechnique, 1998

Selected publications

Gneezy, A., Gneezy, U. and Lauga, D.O. (2014) "A reference-dependent model of the price-quality heuristic." Journal of Marketing Research, 51(2): 153-164 (DOI: 10.1509/jmr.12.0407)

Lauga, D.O. and Ofek, E. (2011) "Product positioning in a two-dimensional vertical differentiation model: the role of quality costs." Marketing Science, 30(5): 903-923

Lauga, D.O. and Ofek, E. (2009) "Market research and innovation strategy in a duopoly." Marketing Science, 28(2): 373-396

Courses Taught

Read about executive education

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