Dinesh Puranam

Assistant Professor of Marketing at USC Marshall School of Business

Schools

  • USC Marshall School of Business

Links

USC Marshall School of Business

Dinesh Puranam's research focuses on measuring "voice" from unstructured data and understanding its implications for consumers, firms and regulators. The term "voice" is defined broadly to include all types of discussion captured in unstructured format- consumer opinions as captured in consumer reviews and blogs, intra firm discussions and, public communications by firms and regulatory institutions. He combines econometric methods, machine learning and natural language technologies to examine the influences on and of "voice". Prior to joining academia, he was an analytics and business process consultant for 9 years. He has worked on assignments in China, Mexico, India, the UK and the USA for companies such as P&G, GE, Discover Financial, Fingerhut and Hess Energy.

Education

  • Doctor of Philosophy (Ph.D.) Cornell University - Johnson Graduate School of Management (2011 — 2016)
  • Delhi University (1997 — 2002)
  • Cornell University

Companies

  • Assistant Professor of Marketing USC Marshall School of Business (2016)
  • Doctoral Student Johnson Graduate School of Management at Cornell University (2011 — 2016)
  • Analytics Leader, Analytics and Research Center of Excellence, China GENPACT (2010 — 2011)
  • Assistant Vice President GENPACT (2008 — 2010)
  • Principal Consultant GENPACT (2006 — 2008)
  • Assistant Manager GE Consumer Finance (2003 — 2004)

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