USC Marshall School of Business


USC Marshall School of Business
Assistant Professor of Marketing

PhD, Cornell University; MA, Delhi School of Economics

Dinesh Puranam's research focuses on measuring "voice" from unstructured data and understanding its implications for consumers, firms and regulators. The term "voice" is defined broadly to include all types of discussion captured in unstructured format- consumer opinions as captured in consumer reviews and blogs, intra firm discussions and, public communications by firms and regulatory institutions. He combines econometric methods, machine learning and natural language technologies to examine the influences on and of "voice". Prior to joining academia, he was an analytics and business process consultant for 9 years. He has worked on assignments in China, Mexico, India, the UK and the USA for companies such as P&G, GE, Discover Financial, Fingerhut and Hess Energy.

Read about executive education

Other experts

President, Simul Corporation Sid Ridgley specializes in areas focused on leadership development for the Schulich School of Business, York University. He provides insights, guidance and practical tips & hints to leaders in their pursuit of creating organizational workplaces that are customer...
Robert Thornton was Director of the M.S. Program in Economics and is an Associate Director of the Martindale Center for the Study of Private Enterprise. His research interests lie in the areas of labor economics (particularly unionism in the public sector, occupational licensing, and labor market...
Research Practical Aspects of Decision-Making Market Microstructure Learning Behavioral Finance Theoretical and Empirical Asset Pricing Education October 2005, Ph.D. (Financial) Economics,University of Illinois at Urbana-Champaign, Illinois, USA Biography I am deeply interested in the art and...