Deigan Morris

Deigan Morris is the Emeritus Professor of Accounting and Control. He holds a BA in Economics from the Nottingham University and a PhD from the University of Warwick. Before joining the faculty at INSEAD, he spent seven years in the central control function of Massey Ferguson UK.

At INSEAD, his main activities focus on teaching and research of management accounting and control. The majority of his teaching is currently devoted to the development of costing methodologies and concepts for identifying sources of sustainable competitive advantage. His research focuses on the optimisation of supply chains and the accounting information this requires. There is much anecdotal evidence that supply chains in general, and sourcing decisions in particular, use the wrong data.

He has published in leading academic journals, written articles for the financial press, and consults for major international corporations.

PUBLICATIONS

• JOURNAL ARTICLES - A European Approach to Strategic Alliances
• JOURNAL ARTICLES - REIST Study on Inter-Enterprise Cooperation - (None)
• JOURNAL ARTICLES - Organic Decision and Communication Processes and Management Accounting Systems in Entrepreneurial and Conservative Business Organizations - Omega
• JOURNAL ARTICLES - p-Dominance and Belief Potential - Econometrica
• JOURNAL ARTICLES - The Effect of Cognitive Style and Sponsorship Bias on the Treatment of Opportunity Costs in Resource Allocation Decisions - Accounting Organizations and Society
• CASE STUDIES - Greenwich Bank International (France) Limited
• JOURNAL ARTICLES - Accounting Data for Value Chain Analysis - Strategic Management Journal
• JOURNAL ARTICLES - The Emerging Patterns in Japanese-American Collaborative Agreements

RESEARCH AREAS

Use of Accounting Information by Managers to Measure Wealth Creation, to Evaluate Performance and to Make Decisions, Encompassing the Diagnosis and Design of Systems as well as the Interpretation and Use of Informatio, Issues of Generic Defects in Activity-Based Approaches and in Related Techniques, Database Tracking Incidence and Characteristics of Interfirm Cooperation since 1974 to Date

TEACHING AREAS

Financial and Managerial Accounting, Strategic Cost Management, Performance Measurement