Deborah Mitchell

Background

Deborah Mitchell joined the Fisher Marketing & Logistics faculty team Spring 2012. She has previously taught at University of WisconsinMadison, Northwestern University, Stanford, University of Pennsylvania, Cornell, and Temple University. In the past she has been executive director for the Center for Brand and Product Management at University of Wisconsin as well as Associate Dean for the Enterprise MBA Programs and Marketing Services.  Dr. Deborah Mitchell is also the founder and president of Cypress Consulting, a successful marketing corporation with several high profile clients.  Her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, and other scholarly publications.

Courses

BUSML 4204 Marketing Projects

In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

BUSML 7218.01 New Product Management

Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch. Prereq: MBA 6252 or 6253. Not open to students with credit for 7218.02 or 7218.

BUSML 7800 Advanced Topics in Marketing and Logistics for EMBA

Advanced Topics in Marketing and Logistics for students in the Executive MBA Program. Prereq: Enrollment in Executive MBA program. Repeatable to a maximum of 15 cr hrs or 7 completions.

MBA 6250 Marketing Management

Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Prereq: Enrollment in Executive MBA program or Working Professional MBA program or permission of instructor. Not open to students with credit for 840.

MBA 6252 Marketing Management II

Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Continuation of 6251. Prereq: 6251 and enrollment in MBA or permission of instructor. Not open to students with credit for 840.

MBA 6253 Marketing

Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Prereq: Enrollment in MBA program, or permission of instructor. Not open to students with credit for 840.

BUSML 7218 New Product Management

Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch. Prereq: MBA 6252 (840).

MBA 6251 Marketing Management I

Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Prereq: Enrollment in MBA program or permission of instructor. Not open to students with credit for 840.