David Hopkins

David Hopkins is Director of the Carlson Brand Enterprise at the Carlson School of Management. Hopkins is an accomplished business leader with over 20 years’ experience and proven expertise in development and application of corporate strategy, brand management, relationship and digital marketing, and operations improvement. He also has extensive experience improving organizational and operational effectiveness, new product development and management. He has a broad industry background, including consumer products, retail, manufacturing, hightech, aerospace and defense, and transportation industries, Hopkins has worked with both emerging growth companies and Fortune 500 corporations. His experience includes leadership positions in integrated marketing, strategy formulation and tactical implementation. Hopkins holds Masters degrees in strategy/industrial organization from the University of Utah and a BS from the University of Colorado.