David Gilliland

Dave Gilliland, a professor of marketing at Colorado State University, teaches classes in business customer relationships and marketing research. His research interests focus on governance and control characteristics of inter-organizational exchange, particularly channels of distribution and business-to-business relationships. His research, on these and other topics has appeared in the Journal of Marketing, The Journal of the Academy of Marketing Science, and others. Dave has a second position at Aston University, Birmingham, UK where he teaches and researches issues in channels of distribution. Dave was a CSU Service Learning Scholar and was awarded the Northern Colorado Multicultural Service Award for his work with student service learning projects. Before completing his doctoral work at Georgia State University, Dave worked over 10 years in industry in marketing, advertising, and marketing research.