David Corkindale

David Corkindale, B.Sc. (Hons), M.Sc., PhD, is now an Emeritus Professor at UniSA. In his early career he worked in business development and commercial research positions in the Pharmaceutical and Engineering Industries in the UK after gaining a bachelor’s degree in Science from Durham University in the UK and a Masters business degree from the Cranfield School of Management, Cranfield University, subsequently becoming an advertising research executive for the largest Advertising Agency in London, at the time, J Walter Thompson.

After being recruited as a Senior Research Fellow and gaining his PhD at the Cranfield School of Management he became Director, for six years, of a major, totally industry-funded Advertising Research Centre, publishing reports, journal papers and two books on Measuring the Effectiveness of Advertising. He taught Marketing on the MBA there and on many Executive Development courses around Europe and was, later, Associate Director of the full-time MBA program.

He has been an Associate Professor of Marketing at The University of British Columbia in Vancouver, Canada.

At the University of SA he has held a number of posts including the Head of the Elton Mayo School of Management, Chair of the Business Faculty's Research Degrees Committee and led the marketing discipline which culminated in the establishment of the School of Marketing and its Ehrenberg-Bass Institute for Marketing Science. He was responsible for the marketing discipline in the MBA Program at UniSA for many years until recently..

His consultancy and research includes work on the role of Marketing in the commercialisation of innovations and he was awarded a CSIRO Flagship Fellowship for work on his. More recently he has focussed on the study of the Effects of Plain Packaging of cigarettes on brand share changes and on the effectiveness of Product Placement in TV programs.

He was a founding Board member and Secretary of the Australian and New Zealand Marketing Academy (ANZMAC). He founded and was Chair of the Editorial Board of the International Journal of Wine Marketing (now Wine Business) and is on the Editorial Board of several other Journals. He has published five books, many papers in top tier international scholarly journals and has over many years contributed practitioner oriented articles in professional marketing and business magazines. He was for some years the President of the UniSA branch of the National Tertiary Education Union and served on UniSuper's Consultative Committee representing academic staff. He regularly plays the trombone in various music ensembles including a symphony orchestra, a brass band and a wind orchestra as well as helping a volunteer-run music broadcasting radio station.

Education

• PhD Cranfield University - Cranfield School of Management (1976 — 1986)

Companies

• Board Member The Cranfield Australian Alumni Scholarship Foundation (2006)
• Senior Research Associate The Ehrenberg-Bass Institute for Marketing Science (1998)
• Professor of Marketing Management University of South Australia (1986 — 2016)
• President Unley Concert Band (1999 — 2010)
• Senior Lecturer & Dep Director MBA program Cranfield School of Managemnt (1972 — 1986)