Danielle Macedo

With 15 years of in-house and agency roles at London start-ups, financial institutions, blue-chip companies, global universities and charities, Danielle is an experienced Digital Strategy Consultant who has advised FTSE100 clients such as the Royal Bank of Scotland, ArcelorMittal (Digital Impact Awards winner), Phoenix Group and Hays Recruitment.

Danielle holds a BA in Public Relations from Faculdade Cásper Líbero and MA with distinction in Marketing Communications from the University of Westminster. She also holds Digital Marketing Institute, Chartered Institute of Marketing and Google certifications.

During her career Danielle has led in-house digital marketing projects at universities and international charities such as the British Council, the University of Westminster and London Business School, as well as membership and governmental bodies including the British Chamber of Commerce, the São Paulo Centre of Industries and the São Paulo Cultural Centre. She has managed digital engagement programmes at the tech start-up BaseKit, TSB Bank and has volunteered as a communications consultant for the UN Development Programme.

In recent years, Danielle has been leading a £3M online project (shortlisted for the 2020 Transform Awards) at London Business School as an Associate Director of Digital Marketing Projects. Her work has included a digital brand re-launch and customer-centric strategy to boost engagement, programme applications and online donations.

Danielle also lectures for the University of Westminster’s Digital Marketing Institute’s professional diploma and its MA in Marketing Communications. As a member of faculty at Inseec France and BPP Business School, she also developed and taught modules for Master's Degrees such as an MSc in International Marketing and MA in Digital Marketing and Innovation.