Daniella Kupor

Daniella Kupor’s research interests focus on persuasion and decision making under risk and uncertainty. She has published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Her research has appeared in Bloomberg Business News, Harvard Business Review, The New Yorker, The New York Times, and The Wall Street Journal. She received the Society for Consumer Psychology (SCP) Early Career Award in 2021, she was named a Marketing Science Institute (MSI) Young Scholar in 2021, and she received the Behavioral Science & Policy Association (BSPA) New Investigator Award in 2019. The Journal of Consumer Research also awarded her with the Ferber Award in 2016. For her research contributions to the Questrom School of Business, she was awarded the Broderick Award for Excellence in Research in 2019. Boston University also awarded her the Peter Paul Career Development Professorship in 2017. She earned her Ph.D. in Marketing from the Stanford Graduate School of Business.

Employment

• Associate Professor of Marketing 2022–Present Boston University, Questrom School of Business
• Assistant Professor of Marketing 2016–2022 Boston University, Questrom School of Business

Education

• Ph.D., Marketing 2016
  Stanford Graduate School of Business
• Sc.B., Psychology with Honors 2008
  Brown University

Research Interests

Decision Making Under Risk and Uncertainty, Persuasion, Judgment and Decision Making

Honors And Awards

• 2021 SCP Early Career Award, Society for Consumer Psychology
• 2021 Dean’s Research Scholar, Questrom, Boston University
• 2021 MSI Young Scholar, Marketing Science Institute
• 2019 BSPA New Investigator Award, Behavioral Science & Policy Association
• 2019 Outstanding Reviewer Award, Journal of Consumer Research
• 2019 Broderick Award for Excellence in Research, Questrom, Boston University
• 2019 Dean’s Research Scholar, Questrom, Boston University
• 2018 Finalist for the Journal of Consumer Research Best Article Award, Association for Consumer Research
• 2017 Peter Paul Career Development Professorship, Boston University
• 2016 Winner of the Journal of Consumer Research Ferber Award, Association for Consumer Research
• 2015 AMA-Sheth Doctoral Consortium Fellow, American Marketing Association
• 2008 Fulbright ETA Grantee, South Korea, Fulbright
• 2008 Edmund Burke Delabarre Memorial Premium (award for excellence in undergraduate thesis research), Brown University

Selected Publications

• Berman, J., Kupor, D. (In Press). "(Equal Authorship). Crossing the line: The preference to do no harm outweighs the preference to minimize harm", Psychological Science
• Zlatev, J., Kupor, D., Laurin, K., Miller, D. (2020). "Being "Good" or "Good Enough": Prosocial Risk and the Structure of Moral Self-Regard", Journal of Personality and Social Psychology, 118 (2), 242-253
• Kupor, D., Laurin, K. (2020). "Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude", Journal of Consumer Research, 46 (5), 833-852
• Kupor, D., Brucks, M., Huang, S. (2019). "And the winner is . . . ? Forecasting the outcome of others' competitive efforts.", Journal of Personality and Social Psychology, 117 (3), 500-521
• Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (2019). "Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment", Journal of the Association for Consumer Research, 4 (1), 77-86
• Kupor, D., Reich, T., Laurin, K. (2018). "The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes", Organizational Behavior and Human Decision Processes, 149 165-178
• Kupor, D., Tormala, Z. (2018). "When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews", Journal of Consumer Research, 45 (3), 490-510
• Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), "The Oxford Handbook of Spontaneous Thought", Oxford 35-46
• Kupor, D., Liu, W., Amir, O. (2018). "The Effect of an Interruption on Risk Decisions", Journal of Consumer Research, 44 (6), 1205-1219
• Kupor, D., Flynn, F., Norton, M. (2017). "Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts", Personality and Social Psychology Bulletin, 43 (12), 1686-1695
• Khan, U., Kupor, D. (2017). "Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation", Journal of Consumer Research, 43 (5), 769-786
• Kupor, D., Tormala, Z. (2015). "Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion", Journal of Consumer Research, 42 (2), 300-315
• Kupor, D., Laurin, K., Levav, J. (2015). "Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking", Psychological Science, 26 (4), 374-384
• Kupor, D., Reich, T., Shiv, B. (2015). "Can't Finish What You Started? The Effect of Climactic Interruption on Behavior", Journal of Consumer Psychology, 25 (1), 113-119
• Kupor, D., Tormala, Z., Norton, M. (2014). "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential", Journal of Experimental Social Psychology, 55 210-216
• Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2014). "Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal", Social Psychological and Personality Science, 5 (3), 263-270
• Torfason, M., Flynn, F., Kupor, D. (2013). "Here Is a Tip: Prosocial Gratuities Are Linked to Corruption", Social Psychological and Personality Science, 4 (3), 348-354

AWARDS AND HONORS

• 2019, Outstanding Reviewer Award, Journal of Consumer Research
• 2019, Broderick Award for Excellence in Research, Boston University
• 2019, BSPA New Investigator Award
• 2018, Finalist for the Journal of Consumer Research Best Article Award, Journal of Consumer Research
• 2016, Honorable Mention for the Society for Judgment and Decision Making Poster Award, Society for Judgment and Decision Making
• 2016, Ferber Award, Journal of Consumer Research
• 2015, AMA Doctoral Consortium Fellow, American Marketing Association*