Danie Petzer

Profile

Danie Petzer is a professor and director of research at the Gordon Institute of Business Science (GIBS).  He lectures Quantitative Research Methods on the doctoral programme, Business Analysis and Research Methodology on the MBA programme and Marketing courses on GIBS custom programmes. He has experience lecturing at certificate, diploma, degree and postgraduate levels, mainly in the field of marketing with a focus on marketing research, B2B marketing, customer centricity, international marketing, consumer behaviour and services marketing. He regularly presents SPSS training courses to academics, post graduate students and industry.

He holds a PhD (Marketing Management) specialising in services marketing and is a NRF rated researcher. His research focuses on ‘uncovering consumer responses to organisational efforts to build, maintain and restore relationships with customers in a services context’. Danie has authored and co-authored several journal articles in his fields of specialisation, most notably published in the Journal of Services Marketing, European Business Review, International Journal of Bank Marketing, Management Dynamics, South African Journal of Business Management and the South African Journal of Economic and Management Sciences. He has also made numerous contributions to textbooks and regularly presents papers at national and international conferences. He is a section editor for the South African Journal of Economic and Management Sciences (SAJEMS) and associate editor for the European Business Review (EBR). He has supervised several masters and doctoral students in the field of marketing to completion.

Responsibilities

Full-time faculty

Significant Achievements

• 2015 – Received NRF (C2) rating

Qualifications

• ​PhD (NWU)
• MCom (PU for CHE)
• BCom (Hons.) (PU for CHE)
• BCom (PU for CHE)

Fields of Interest

• ​Marketing research
• Services marketing
• Consumer behaviour