Dale Anne Davidson
Senior Lecturer at Fisher College of Business
Schools
- Fisher College of Business
Links
Biography
Fisher College of Business
Courses
BUSML 4220 Sales Management
Provides an overview of the sales management process. It covers topics, such as sales force planning, budgeting, recruiting, selection, training, compensation, supervision, deployment and control. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 759.
BUSML 4221 Professional Selling
Provides a practical, handson understanding of the professional selling process. Students will learn how companies use personal selling to enhance their business and develop the skills necessary to be an effective account manager. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 761.
BUSML 7194.51 Group Studies
Topics in Marketing and Logistics. Prereq: Permission of instructor.
BUSML 7209 Strategic Sales Force Management
Focuses on management of the sales function and its coordination with other components of marketing strategy including pricing, product development, promotion, and distribution. Prereq: MBA 6252 or 6253.
BUSML 4204 Marketing Projects
In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.
BUSML 4223 Foundations of Sales and Sales Management
Examines the basics of businesstobusiness professional selling and provides core sales management building blocks. Emphasizes the importance of building relationships and adding substantial value to business customers while providing a theoretical and practical overview of the selling and buying process, salesforce structure, and sales tools. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4220 and 4221.
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