Craig Smith

Professor N. Craig Smith has been on the INSEAD faculty for the past ten years as the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He is also the Academic Director of the CSR & Ethics Research Group in the INSEAD Social Innovation Centre. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. Smith directs the INSEAD Healthcare Compliance Implementation Leadership Programme.

Smith’s research is at the intersection of business and society, encompassing business/marketing ethics, corporate social responsibility, and sustainability strategies. His current projects include research that examines different conceptions of the purpose of the firm; whether (and which) employees will sacrifice pay to work for more socially responsible firms; stakeholder judgments of value; and strategic drivers of corporate social responsibility/sustainability, including sustainable consumption. He is also conducting research as part of an EU-funded Horizons 2020 project on social innovation strategies to promote sustainability through community adoption of biogas.

Smith is the author, coauthor or coeditor of seven books and over thirty academic articles in journals such as Business Ethics Quarterly, Business & Professional Ethics Journal, California Management Review, Harvard Business Review, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review, as well as various book chapters and other publications. He has developed over forty case studies on business ethics and CSR/sustainability, including many award-winners and best-sellers. His latest book is The Moral Responsibility of Firms (with Orts; published by Oxford University Press, 2017). Forthcoming later this year is Managing the Sustainable Business (with Lenssen; published by Springer). As well as a regular speaker at international conferences, he also conducts workshops with various organizations on business ethics and corporate responsibility/sustainability and serves on the Scientific Committee of Vigeo, the corporate social responsibility rating agency.

PUBLICATIONS

• JOURNAL ARTICLES - Beyond the Win-Win: Creating Shared Value Requires Ethical Frameworks - California Management Review
• JOURNAL ARTICLES - Stakeholder Judgments of Value - Business Ethics Quarterly
• JOURNAL ARTICLES - Shareholder Primacy, Corporate Social Responsibility, and the Role of Business Schools - Journal of Business Ethics
• JOURNAL ARTICLES - Shareholder vs. Stakeholders: How Liberal and Libertarian Political Philosophy Frames the Basic Debate in Business Ethics - Business and Professional Ethics Journal
• JOURNAL ARTICLES - Choice without Awareness: Ethical and Policy Implications of Defaults - Journal of Public Policy & Marketing
• JOURNAL ARTICLES - How Gap Inc. Engaged With its Stakeholders - Sloan Management Review
• JOURNAL ARTICLES - Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues - Business Ethics Quarterly
• JOURNAL ARTICLES - The New Marketing Myopia - Journal of Public Policy & Marketing
• JOURNAL ARTICLES - Social Contract Theory and the Ethics of Deception in Consumer Research - Journal of Consumer Psychology
• JOURNAL ARTICLES - Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical and Illegal Conduct - Business Ethics Quarterly
• BOOKS - The Moral Responsibility of Firms - Oxford University Press
• BOOKS - Managing Sustainable Business: An Executive Education Case and Textbook - Springer
• BOOKS - Marketing Ethics - Sage
• BOOKS - Global Challenges in Responsible Business - Cambridge University Press
• BOOKS - Mainstreaming Corporate Responsibility - Wiley

RESEARCH AREAS

Corporate Social Responsibility/Sustainability, Business/Marketing Ethics, Ethical Consumerism, Consumer Boycotts, Sustainable Consumption, Deception in Marketing, Stakeholder Theory, Stakeholder Engagement

TEACHING AREAS

Business Ethics, Strategic Corporate Social Responsibility/Sustainability, Social Innovation