Christian Hildebrand

Affiliation

Professor Hildebrand is Assistant Professor of Marketing Analytics at the University of Geneva.

Primary Research Areas

• Social Influence in Digital and Non-Digital Markets
• Consumer Decision Making and the Study of Choice

Contribution

Christian Hildebrand’s research is driven by one general aim: solving relevant business problems by a plethora of methodologies, e.g. detecting and understanding a phenomenon by analyzing large amounts of field data, conducting experiments in business settings or the laboratory to detect the causal mechanism driving these effects, and effectively communicating those results to academics and practitioners.

Exemplary paper

Hildebrand, C., Häubl, G., Herrmann, A., Landwehr, J. R. (2013): When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products, Information Systems Research, Vol. 24(1), pp. 14–29.

Education

Professor Hildebrand received his PhD in Management from the University of St. Gallen in Switzerland. He had various post-graduate visits at other Universities such as Stanford’s Graduate School of Business, Duke University’s Fuqua School of Business, or the University of Michigan.

Publications

Professor Hildebrand has published in top tier journals at the intersection of marketing and information systems such as the Journal of Marketing Research, Information Systems Research, and Harvard Business Review.

Awards

Christian Hildebrand has received various awards of which all highlighted the ability to produce top quality research with an impact for business companies. Awards included the “Rigor and Relevance Award” of the Swiss Academy of Marketing Science or the “Junior Scientist Award” of the University of St. Gallen.