Chris Zimmerman

Presentation

Christopher J. Zimmerman is a Senior Analytical Consultant at Google, a doctoral researcher at the Department of Digitalization and an external lecturer at the department of Management, Society and Communication. His main research interests combine information visualization, language analysis and computational social science. Chris comes from a background as an information designer, consultant and analyst. He has a bachelor’s degree in International Business and a masters degree in Information Systems (cand.merc.it) with focuses on social media and urban informatics. Areas of subsequent PhD research include data visualization, computational linguistics and emotional mapping. Within the domain of Design Science, Chris has developed several dashboard artifacts and tool prototypes, including the publicly available emotional detection engine, www.emotionvis.com. Chris has also served as student representative on the PhD school board at CBS and the intellectual property committee during has bachelor’s. His netnographic research and dashboard developments have been cited by the New Yorker, textbooks and as the Danish news and trade journals (see below).

As a practitioner, Chris works with the Google engagement team to help clients learn more about their communities, performance and the world around them (online). Prior to current careers in academia and at Google, Chris had worked in the institutional marketing domain of an investment bank in New York, before going on to managerial consulting in Paris. In Denmark, Chris previously worked at a digital marketing agency, building campaign and product launch dashboards for global Danish clients.

In the Media:

• The "Culling" - Killing Animals at the Zoo, 16 Jan 2017 // The New Yorker
• Dansk Bureau Scorer Storkunde, 09. Aug 16 // Markedsføring
• Big data: Sådan forvandles Roskilde Festival til Danmarks vildeste smart city, Jul 2, 2015 // Computer World
• Netnography Redefined, 18 Jun 2015 // Robert Kozinets
• B&O-kampagne flot fra start, 12. Maj 14 // Markedsføring
• Social media led the criticism of the killing of Marius, 1st April 2014
• Sociale medier skabte protestbølge om giraf, 30 Mar 2014 // Jyllands-Posten // Claus Sonne
• Danskere går globalt for Skype, 25. Mar 14 // Dansk Markedsføring

Research Collaboration:

• Rio to Roskilde 2015 - Big Data - IBM x Roskilde Festival
• Love is in My Blood - Elton John Aids Foundation x Mindjumpers
• Blackbox.Social - Social Media Marketing Dashboard - Skype, Bang & Olufsen
• Cruise Ship Tourist Behaviour - Wonderful Copenhagen x Manawell

- URBICS Urban Analytics - UTS Sydney x Gehl Architects

Nordic Video Game Influencers - Activision // Call of Duty

• Brand Denmark Facebook 10-year Community - Denmark.dk x Advice

Primary research areas

• Data Visualization
• Computational Social Science
• Social Media Analytics
• Language Analysis
• Artificial Emotional Intelligence
• Urban Informatics
• Design Science
• Data Journalism

Courses

• Business and Data Analytics (DIGI)
• Visual Communication (MSC)

Supervision

Conditionally accepting supervision projects that look at human behavior online, ideally combining social media, language analysis and/or data visualization. Projects in need of help with methods and tools for analysis will benefit most.