Ryan Webb

Assistant Professor of Marketing at Rotman School of Management

Schools

Rotman School of Management

Biography

Rotman School of Management

Bio

Ryan Webb is an Assistant Professor at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. Recent applications includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and examining consumer behaviour derived from the principles for how the brain encodes information. He has received a Ph.D. in Economics from Queens University and research fellowships from the Center for Neuroeconomics at New York University and the California Institute of Technology.

Academic Positions

2011-2014 Research Fellow; Center for Neuroeconomics, New York University

2017 Visiting Associate; California Institute of Technology

2014-Current Assistant Professor; University of Toronto

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