Chiara Mauri

Chiara Mauri is Fellow of Marketing and Sales at SDA Bocconi School of Management. She is Full Professor at Universà Cattaneo - LIUC, where she is the Director of the School of Economics and Management. She is Adjunct Professor at Bocconi University and at the Université Savoie Mont Blanc.

At SDA Bocconi, she was Director of the Master of Management in Food & Beverage (MFB) from 2013 to 2016, of the Executive Master in Marketing & Sales (EMMS) from 2006 to 2011, responsible for Open Enrolment Programs of the Marketing Department (2000-2006), Director of the Master in Marketing & e-Commerce from 2000 to 2003 and, since 2000, she is Coordinator of Osservatorio Retailing. She conducted research and training projects with some of the most important Italian and international businesses.

Her research activities focus on three main areas: retail management, of which she has deepened some aspects such as category management, assortment management, loyalty cards and loyalty networks. The second area deals with marketing: brand management, sales promotion, kids’ marketing, consumer shopping behaviour, multichannel customer management. Lastly, she works on place branding and destination management.

She is the author of various books, monographs and articles on these subjects. Her works have been published in Annals of Tourism Research, Psychology & Marketing, International Review of Retail, Distribution and Consumer Research, International Journal of Tourism Research, International Journal of Hospitality Management and Mercati e Competitività. In 2007 she won the award for the best paper published in the magazine Mercati e Competitività. She is a member of the Editorial Board of Journal of Retailing and Consumer Services, of International Journal of Marketing and Management and of Italian Journal of Marketing.

She was Visiting Scholar at Harvard Business School and at the Arizona State University. She is member of the board of directors of Marketing Italian Society. At Valle d’Aosta University, she was Director of the Department of Economics and Political Sciences from 2009 to 20016. She is Secretary of the Società Italiana di Marketing and founding member of the International Place Branding Association (2016). She is member of the Board of Directors of Esprinet SpA (listed company) and Colorificio San Marco SpA.

Teaching domains

• Category Management
• Retail Management
• Trade marketing

Latest publications

MAURI C., GRAZZINI L., ULQINAKU A., POLETTI E. The effect of front-of-package nutrition labels on the choice of low sugar products Psychology & Marketing, 2021, vol.38, no. 8, pp.1323-1339

MAURI C., NAVA C. R. Do tourists experience boredom in mountain destinations? Annals of Tourism Research, 2021, vol.89, pp.103213

DI GREGORIO A., MAURI C., RESCINITI R. Il marketing per una società migliore Guerini Next, Milano, Italy, 2021

MAURI C., POZZOLI E., PASINI P. Smart Grocery Retail. L'impatto delle nuove tecnologie Egea, Milano, Italy, 2021

MAURI C., ZAGHI K. Il coinvolgimento dell'industria di marca nelle tecnologie digitali in-store Micro & Macro Marketing, 2020, vol.2, pp.353-376

MAURI C. Account-based marketing. Il valore delle relazioni con i clienti Guerini Next, Milano, Italy, 2020