Competing Against Luck - Chet Huber: Onstar Case Study


Harvard Business School
Senior Lecturer of Business Administration

Chet Huber is a Senior Lecturer, having joined the General Management unit in July, 2011. He teaches Building and Sustaining a Successful Enterprise in the second year elective curriculum.

Prior to joining the Harvard Business School, Chet spent 37 years at General Motors Corporation, initially in its locomotive business, the Electro-Motive Division in LaGrange, Illinois, and then as part of its OnStar vehicle services business in Detroit, Michigan. At Electro-Motive, Chet held various engineering, operations and commercial positions before becoming responsible for leading all of the division’s sales, service and marketing efforts globally.

From locomotives, in 1995 Chet was assigned to lead a study team to evaluate a wireless, location-based services opportunity in the auto industry, and was ultimately selected to lead the start-up effort that became GM’s OnStar business. During his fourteen year tenure as President and CEO, OnStar grew to over six million subscribers, built a market leading brand and intellectual property position, generated revenues in excess of $2 billion, and achieved industry leading profitability. He retired from General Motors in 2009.

Chet received a Bachelor of Mechanical Engineering degree from General Motors Institute, an MBA from the Harvard Business School, and a MS in National Resource Strategy from the National Defense University. He has served on the Board of Directors for General Magic and XM Satellite Radio, been appointed to Federal Advisory Committees at NASA and the Centers for Disease Control, and holds multiple U.S. patents in the application of wireless technology to vehicle systems. Chet received an Honorary Doctorate degree from Kettering University, and was named Honorary Commandant of the National Defense University’s Industrial College of the Armed Forces.

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