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Permira Partner Cheryl Potter Says a Great Brand is Key Investment Driver

Biography

BVCA | Private Equity & Venture Capital Association
Partner at Permira - Global Head of Consumer Retail

Cheryl is Co-Head of the Consumer team. She has worked on numerous transactions including Allegro Group, Arcaplanet, Creganna, Dr. Martens, Homebase, Iglo Group (and its subsequent acquisition of Findus Italy), Maxeda and Schustermann & Borenstein.

Prior to joining Permira, Cheryl worked at Royal Bank Development Capital. Previously she spent six years at Arthur Andersen in Manchester and London.

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