Chen Lin

Dr. Chen Lin is an Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS in 2015, she was an Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. She received her Ph.D in Marketing from Goizueta Business School, Emory University in 2012, and her B. Computing in E-Commerce from National University of Singapore in 2007. 

Dr. Lin''s research interest lies in empirically examining digital and social media marketing problems.  Her dissertation work has been published in Marketing Science. She was named Yahoo! Faculty Research and Engagement Fellow in 2014 and received several best paper award from American Marketing Association and Marketing Science Institute. She has taught EMBA, EED, MBA Marketing Research, Digital Marketing, Business Technology Innovation.

Dr. Chen Lin is a popular marketing Op-Ed columnist on SINA Finance (http://finance.sina.com.cn/zl/international/linchen.shtml) and Forbes (http://www.forbes.com/sites/ceibs/)and Economist EIU. Her work has appeared in Harvard Business Review, Global Times, CNStock, NPR Michigan Radio, Greater Lansing Business Monthly, Wallstreet Journal, CEIBS Business Review, Xinhua News, Voice of America, Channel News Asia, China Daily (Cover Story) and MSU Today.

Academic Degrees

• 2012 Ph.D., Goizueta Business School, Emory University
• 2007 B Computing (with Honours), School of Computing, National University of Singapore

Research Interests

•  Digital and Social Media
•  Internet Marketing
•  Multi-Category/Multi-Media Decisions
•  Empirical Marketing Models
•  Bayesian Statistics
•  Customer Relationship Management 

Teaching Interests

•  Integrated Marketing Communications and Social Media Marketing
•  Marketing Strategy
•  Marketing Decision Models
•  Customer Relationship Management and Social Media Marketing