Chaumanix Dutton

I am an Assistant Professor of Marketing at the Arizona State University, W. P. Carey School of Business.

I earned my PhD in Marketing (Consumer Behavior) from the USC Marshall School of Business in Spring 2021. My research interests fall broadly into the areas of Consumer Experiences, Retailing, and Branding.

Prior to enrolling in the PhD program, I had 12 years of industry experience in both B2B and B2C roles. My industry experience consisted of various Marketing Management, Brand Management, New Product Development, and Operations roles, with assignments at AT&T, American Express (student consulting project), PepsiCo, and Dr Pepper Snapple Group. I have a proven track record of translating insights and analysis into recommendations, obtaining executive approvals, then working cross-functionally to develop and execute programs that drive consumer empathy and incremental sales growth.

I have a BA from Stanford University and a MBA from the University of Michigan, Ross School of Business.

Specialties: Marketing Research, Brand Management, Consumer Marketing, Consumer Insights, Strategy Development, New Product Development and Commercialization, Media Planning and Execution, Agency Management, Business Plan Development, People Management

Education

• Doctor of Philosophy - PhD University of Southern California - Marshall School of Business
• B.A. Stanford University
• MBA University of Michigan - Stephen M. Ross School of Business

Companies

• Assistant Professor Of Marketing Arizona State University - W. P. Carey School of Business (2021)
• Marketing Consumer Behavior Researcher and PhD Candidate University of Southern California - Marshall School of Business (2015 — 2021)
• Brand Manager, Mott's Dr Pepper Snapple Group (2013 — 2015)
• Marketing Manager; Lean Six Sigma PepsiCo (2012 — 2013)
• Marketing Manager, Cheetos Innovation PepsiCo (2010 — 2012)
• Associate Product Manager, Frito-Lay Dips Portfolio PepsiCo (2009 — 2010)
• Assistant Product Manager, Frito-Lay Dips Portfolio PepsiCo (2008 — 2009)
• Marketing Intern, Tostitos PepsiCo (2007 — 2007)
• Associate Director - Product Development AT&T (2004 — 2005)