Charlotte Gaston Breton

Charlotte Gaston-Breton, Ph.D in Marketing at the University Paris Dauphine is currently Associate Professor and Academic Director of the online Executive Master in International Business (EMIB) at ESCP Business School, Madrid Campus. She is the scientific director of the research center in Happiness, Well-Being & Management.

Previously, she worked at the University Carlos III of Madrid and at the University Paris Ouest Nanterre. She has been invited by research centers such as the Stern Business School (New York University) and the Haas Business School of Berkeley (California).

Her research areas deal with consumer experiences and psychology. She published books, articles in international journals (e.g., Marketing Letters, International Marketing Review, Journal of Product and Brand Management), national journals (e.g., Recherche et Applications en Marketing, Décisions Marketing) and conferences.

Her consultancy activities are related to customer experience and data analysis for consumer goods (L’OREAL, Carrefour), insurance companies (AXA, REALE), advertising agencies (BDDP Conseil, Havas Media), and marketing research industries (GFK, Symphony).

Research Interest

Topics

• Marketing
  
• Research Methods