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Episode 3: Marketing and Strategy


McDonough School of Business
Professor of the Practice Senior Associate Dean, Executive Custom Programs

Charles J. Skuba is Senior Associate Dean for Executive Custom Programs and Professor of the Practice in marketing and international business at the McDonough School of Business. In 2015, 2014, 2013, and 2010, Skuba received the Professor of the Year Student Choice award from the McDonough School of Business Academic Council. Skuba specializes in international trade and international marketing strategy. Prior to coming to Georgetown, he was chief of staff, market access and compliance at the U.S. Department of Commerce, International Trade Administration. Previously, he had a long career in international marketing as a senior executive at Saatchi & Saatchi Advertising and as an international marketing consultant with numerous large global corporations. Earlier, he worked in New York and San Francisco at Dancer Fitzgerald Sample. Skuba received an MBA in International Business from the George Washington University and a BSFS in International Affairs from Georgetown University School of Foreign Service.


  • George Washington University - M.B.A.
  • Georgetown Univ. - BSFS

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