Charles Besio

Director of the Center for Marketing Management StudiesSenior Lecturer at Cox School of Business


  • Cox School of Business



Cox School of Business


Charles "Chip" Besio has been an instructor in the marketing department of the Cox School of Business at Southern Methodist University (SMU) since 1984.  He currently is a full-time member of the faculty serving as a senior lecturer.  He was awarded “Outstanding BBA Teacher of the Year” for 2009-10 and 2010-11.  He is also the director of the Center for Marketing Management Studies at the Cox School.  His academic credentials include an MBA from SMU and a BBA from the University of Texas at Arlington.

Mr. Besio joined the Sewell Automotive Companies in 1992 to head its newly created Marketing Center.  The Marketing Center was developed to provide a number of services for Sewell dealerships including customer follow-up and direct marketing programs.  As director of marketing for Sewell, he initiated several customer retention programs and directed the organization’s advertising and public relations efforts.  He brought an extensive background in marketing to Sewell, having developed his marketing skills as a marketing officer in three professional service companies.  Thereafter, he entered the advertising profession where he worked in two Dallas agencies before opening his own firm in 1981.  He operated his agency for seven years before entering marketing and management consulting.

Mr. Besio serves on the advisory council of the Perot Museum of Nature and Science as well as the board of the Slingshot Foundation.


Marketing Principles
Sales and Distribution Management
Product and Brand Management
Integrated Marketing Communications
Global Marketing Management
Marketing Management (BBA Capstone)
Advanced Product & Brand Management (MBA)
Multi-Channel Marketing (MBA)
Marketing Management (MBA)

Read about executive education

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