Chan Jean Lee

Education

• PhD. Marketing, Business Administration, University of California, Berkeley
• MS. School of Information, University of California, Berkeley
• MA. Consumer Studies, Seoul National University
• BA. Consumer Studies, Seoul National University

Career

• Samsung Electronics, 2002-2004

Publications & Research

*Publications *

• Chan Jean Lee, "The Test Taker’s Fallacy: How Students Guess Answers on Multiple-Choice Tests," Journal of Behavioral Decision Making, Forthcoming.
• Clayton R. Critcher and Chan Jean Lee (2018), "Feeling is Believing: Inspiration Encourages Belief in God." Psychological Science, 29 (5), 723-737.
• Chan Jean Lee and Eduardo B. Andrade (2015), "Fear, Excitement, and Financial Risk-Taking," Cognition & Emotion, 29 (1), 178-187.
• Chan Jean Lee, Eduardo B. Andrade, and Stephen E. Palmer (2013), "Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences," Journal of Consumer Research, 40 (August), 382-391.
• Chan Jean Lee and Eduardo B. Andrade (2011), "Fear, Social Projection, and Financial Decision Making," Journal of Marketing Research, 48 (November), 121-129.
• Ryan S. Elder, Nilufer Aydinoglu, Victor Barger, Cindy Caldara, HaeEun Helen Chun, Chan Jean Lee, Gina Mohr, and Antonios Stamatogiannakis (2010), "A Sense of Things to Come: Future Research Directions in Sensory Marketing," in Aradhna Krishna (ed.), Sensory Marketing. New York: Taylor and Francis.
• Chan Jean Lee and Eduardo Andrade (2010), "The Effect of Emotion on Color Preferences", in NA - Advances in Consumer Research, 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, 846-847.
• Chan Jean Lee and Kee Choon Rhee (2000), "The Effects of Information Organization on the Costs and Benefits of Purchase Decision-Making," Vol. 4, Journal of Korean Consumer Society, December.

Research Areas

• Consumer Behavior
• Judgment and Decision Making