Chakravarthi Narasimhan

Area of Expertise:

Management Strategy, Consumer Products Marketing, Distribution Channels, Marketing Management and Strategy, Marketing Research, Pricing, Management Strategy

Research Interests:

His current research interests are in supply chain strategies especially under uncertainty, competitive strategies in information intensive environment (e-strategies), modeling customer profitability and choice modeling.

Chakravarthi Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. He builds models, measurements and metrics to quantify firms and consumers responses to marketing strategies in competitive markets. Several of his papers have won the Best paper of the Year award or were finalists to. He was chosen Teacher of the Year by the M.B.A. Graduating Class of 1991. He has been recognized by the Graduate Students Senate for Excellence in Mentoring three times.