Catherine Smith

Marketing and Communications at Rockstart

My experience and deep interests:

• Branding & Communication

• Gamification

I am based in: Amsterdam

I am the marketing genius responsible for architecting the storytelling process which put Second Life on everyone’s lips in 2007. I engaged THNKers in a fascinating discussion on its early history and meteoric rise, offered a remarkable analysis of why it failed to attract and retain a mass user audience, and laid out why it remains so precious to a core set of users who create and live fantasy lives.