Cathal Melinn

at Cyprus International Institute of Management

Schools

  • Cyprus International Institute of Management

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Biography

Cyprus International Institute of Management

Senior analyst and digital marketing director, commercial forecasts & ecommerce specialist with over 15 years experience. MS Excel, analytics, statistics & forecasting actionable outcome models and revenue generating insights. Extensive local & international experience working with top B2B & B2C brands across multiple verticals including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia. Keen interest in integrating digital transformative and sales enablement strategies in both B2B and B2C performance campaign activity.

Course Lecturer, Thesis Supervisor, Subject Matter Expert/Course Tutor across a number of digital disciplines including analytics, paid and organic media, strategy and planning, reporting and optimisition for digital professionals in over 80 countries (from beginner to advanced).

Conference Speaker on digital marketing, future trends, KPIs, metrics and analysis.

Read about executive education

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