Carolyn Clark

Professor Clark has extensive professional experience in the advertising industry. She held senior positions in agency management at several major advertising agencies where she directed the strategic and account planning functions. She managed an independent consulting practice, offering strategic counsel to advertising agencies and corporations. She was also involved in the brand positioning development and marketing communication programs for consumer and business-to-business industries, including financial services, technology, retailing, newspapers, sporting goods, athletic footwear, health care, consumer packaged goods and e-commerce. Clark teaches undergraduate and graduate courses in advertising.