Caroline Cook

Caroline is a CIM Consultant and Course Director. She is also the founder of Brand Leadership Group which focuses on helping companies drive people centric growth, putting customer at the heart of strategy. Her senior team at Brand Leadership Group work closely with IE University in Spain, founding the Centre for C Centricity, building knowledge on how to drive and leverage customer, consumer and citizen centricity. She is an experienced Director of senior consultancy teams, bringing thought leadership and practical solutions for Fortune 500 and FTSE 100 companies across multiple business sectors for clients which have included GlaxoSmithKline, Heineken, Coca-Cola, PepsiCo, UPS, Vodafone, Beiersdorf, Novartis, Nestlé, Danone, The Body Shop and LEGO amongst many others. Prior to her consultancy career she led marketing, communications and innovation for brands including Kenco, Dairylea, Philadelphia, Toblerone and was Capability and Marketing Excellence Director and Head of the Marketing Leadership Academy for Kraft Foods, inspiring and enabling marketing excellence for 2,500 marketers annually. Caroline has 30 years of developing marketing excellence and driving growth, she will share her own experiences and learnings with you, to help you win in your own challenges.