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IESE Business School
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Going Beyond The Task | Carlos Garcia-Pont | TEDxIESEBarcelona

Biography

IESE Business School
Professor of Marketing

Areas of Interest

  • Strategic management: business development and strategic assets
  • Building dynamic organizations
  • Strategic alliances
  • International management

Carlos García Pont is professor in the Marketing Department and director of the MBA Program. His work places special emphasis on the importance of alliances in understanding competitive strategy, the organizational needs of market-oriented organizations in industrial markets and subsidiary strategy in global corporations.

He has also done work in the areas of strategic management and marketing strategy. Prof. García Pont has had extensive experience with both local and multinational organizations in his consulting activities.

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