Caio Waisman

Caio Waisman joined the marketing faculty at the Kellogg School of Management in 2019. Professor Waisman's research interests include online platforms, mechanism design and dynamic decision-making. His recent work evaluates the strategic use of selling mechanisms by event ticket sellers, competitive interference between online ad experiments and the use of adaptive experimentation for concurrent optimization and inference.

Professor Waisman holds a PhD in Economics from Stanford University, an MA in Economics from the Pontifical Catholic University of Rio de Janeiro and a BA in Economics from the University of São Paulo. Before joining Kellogg, he worked in the Business Growth division of JD.com.

Research Interests

• Quantitative Marketing, Empirical Industrial Organization, Applied Econometrics