Bruyn Arnaud De
Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
- Master in Economics, University of Liège (Belgium) - Ph.D. in Business Administration, The Pennsylvania State University (USA)
On-going Projects
- Database marketing: segmentation, targeting, response modeling, data mining. - Online recommender systems and customer decision-support systems: conjoint analysis, collaborative and information filtering.
Videos
MOOC ESSEC - Foundations of marketing Analytics - Arnaud De Bruyn
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