Bruce Allen

Education

PhD, Northwestern University, 1969; BA, Brown University, 1964

Recent Consulting

The Importance of the Parcel Industry, 2006; The Impact of the General Aviation Manufacturing Industry on the US Economy, 2006; InputOutput modeling of the Panama Canal on the economy of Panama, 20022004; Fiber optics easements on rail right of way, GRA Inc., 2002; Value of rail right of way case, GRA Inc., 1996present; Motor carrier antitrust case, GRA, Inc., 1994; Railroad and logistics problems, Gellman Research Associates, 198992; Rail versus pipeline rates, Arkansas Power & Light, Energy Transportation Systems, Inc., Houston Lighting & Power, 198990; State Motor Carrier Regulation, U.S. Department of Transportation, 198991

Career and Recent Professional Awards; Teaching Awards

Anvil Award For Teaching Excellence, 1991; MillerSherrerd MBA Core Curriculum Teaching Award, 1984

Academic Positions Held

Wharton: 1968present (Vice Dean and Director, Wharton Graduate Division, 19952000; Vice Dean and Director, Wharton Undergraduate Division, 199495; Chairperson, Public Policy and Management Department, 198892; Director, Wharton Transportation Program, 1980present). University of Pennsylvania: (Chairperson, Graduate Group in Transportation, 198690; Director, University Center for Transit Research and Management Development, 198485). Previous appointments: Roosevelt University; Northwestern University

Other Positions

Brookings Economic Policy Fellow, Office of the Secretary, U.S. Department of Transportation, 197273

Professional Leadership 20052009

Editorial Advisory Board, Transportation, 1984present; Editor in Chief, Transportation Quarterly, 20012004

Corporate and Public Sector Leadership 20052009

Board of Directors, Railtex Inc. 2001

• Keith W Weigelt, W. Bruce Allen, Neil A Doherty, Edwin Mansfield, Managerial Economics: Theory, Applications and Cases (2005)

Past Courses

MGEC611 MICROECONOMICS FOR MANAG

This course establishes the microeconomic foundations for understanding business decisionmaking. The course will cover consumer theory and market demand under full information, market equiolibrium and government intervention, production theory and cost optimization, producing in perfectly competitive and monopoly markets, vertical relations, and game theory, including simultaneous, sequential, and infinitely repreated games. Finally, we will wrapup game theory with an application to auctionsn. Students are expected to have mastered these materials before enrolling in the second quarter course: Microechomics for Managers: Advanced Applications.

MGEC612 MICROECON FOR MGR ADV.

This course will cover the economic foundations of business strategy and decisionmaking in market environments with other strategic actors and less than full information, as well as advanced pricing strategies. Topics include oligopoly models of market competition, creation, and protection, sophisticated pricing strategies for consumers with different valuations or consumers who buy multiple units (e.g. price discrimination, bundling, twopart tariffs), strategies for managing risk and making decisions under uncertainty, asymmetric information and its consequences for markets, and finally moral hazard and principleagent theory with application to incentive contacts.

Anvil Award For Teaching Excellence, 1991 MillerSherrerd MBA Core Curriculum Teaching Award, 1984

Knowledge @ Wharton

• Part II: The Trucking Industry: Transition from Diesel to Natural Gas Is on Deck, Knowledge @ Wharton 06/12/2014
• Part I: The Trucking Industry: Solid Growth, but Large Cost Challenges Ahead, Knowledge @ Wharton 05/20/2014
• Latin America: The Next Growth Market for Lowcost Air Carriers, Knowledge @ Wharton 12/04/2013
• America’s Aging Infrastructure: What to Fix, and Who Will Pay?, Knowledge @ Wharton 11/10/2010
• By Acquiring AirTran, Will Southwest Continue to Spread the LUV?, Knowledge @ Wharton 10/13/2010
• Will Customers Be the Excess Baggage of Airline Consolidation?, Knowledge @ Wharton 04/28/2010
• Buffett’s Big Bet, Knowledge @ Wharton 11/03/2009
• For Airlines and Others, Even the Best Fuelprice Bets Can Lead to Turbulence, Knowledge @ Wharton 11/12/2008
• The Domino Effect: Will Airlines Follow One Another in the Consolidation Game?, Knowledge @ Wharton 02/20/2008
• Feel Free to Move About the Airport: Turbulence Continues to Roil the Airline Industry, Knowledge @ Wharton 07/25/2007
• A Combined US AirwaysDelta Air Lines Might Fly, but Consumers Could Face Unfriendly Skies, Knowledge @ Wharton 11/29/2006
• Around the World on $48 (or So): How High Can Discount Airlines Fly?, Knowledge @ Wharton 10/05/2005
• To Grow Faster, India Must Unshackle Industries from Government Controls, Knowledge @ Wharton 03/30/2005
• Few Survivors Predicted: Why Most Airlines Are Caught in a Tailspin, Knowledge @ Wharton 02/09/2005
• Fare Wars: The ‘Friendly Skies’ Are More Cutthroat Than Ever, Knowledge @ Wharton 06/16/2004
• What’s Ahead for 2004, Knowledge @ Wharton 01/20/2004
• Air France/KLM Merger: Perilous Flight Ahead, Knowledge @ Wharton 10/22/2003
• The Business Implications of SARS, Knowledge @ Wharton 04/23/2003
• War, Disease and the Economy Are Battering the Airlines. What Lies Ahead?, Knowledge @ Wharton 04/09/2003
• A Sweet Song? Delta Aims at the LowFare Market, Knowledge @ Wharton 02/12/2003
• Saving United Airlines: A LaborIntensive Proposition, Knowledge @ Wharton 12/18/2002
• Should Amtrak Be Saved?, Knowledge @ Wharton 03/27/2002
• How Swissair Landed in Trouble, Knowledge @ Wharton 10/24/2001
• What’s Hot: How Swissair Landed in Trouble, Knowledge @ Wharton 10/24/2001
• Are Government Bailouts Bad Business?, Knowledge @ Wharton 10/10/2001
• Fear of Flying: Passengers and Airlines Can Expect Turbulent Times, Knowledge @ Wharton 09/26/2001
• The British Railway System: Hell on Wheels, Knowledge @ Wharton 02/22/2001
• United AirlinesU.S. Airways Merger: Turbulence Ahead?, Knowledge @ Wharton 07/05/2000