Brian Worsfold

Brian Worsfold is Professor of Practice in Strategy and Innovation.

He is an expert in the development and implementation of business and customer strategy. Brian has also had extensive experience as client director and program director for a wide range of Strategy and Leadership development programs including top talent programs in Financial Services, Pharmaceuticals, Engineering, Chemicals, Manufacturing and the UK Civil Service. He is experienced in teaching in a wide range of regions of the world including Europe, USA, Middle East, Africa and Asia. Brian is also programme director for two open programmes:- Designing Operating Models and Strategic Decisions and also is module lead for Strategy, and for Operations and Entrepreneurship on our MBA programme.

Brian's background is in financial services and initially developed his career at Barclays Bank as a senior corporate banker before moving on to specialize in senior strategy and change delivery roles in their corporate and retail businesses and at Group Strategy level. Brian’s last role prior to joining Ashridge was as Strategy Director for Barclaycard where he was responsible for facilitating board level strategic thinking in their UK and international consumer and corporate businesses.

Brian has a degree from Oxford University in Politics, Philosophy and Economics and is an associate of the Chartered Institute of Bankers. He has a Diploma of Financial Studies and an MBA from Manchester Business School where he graduated with distinction. He is also qualified in a wide range of psychometric instruments.