Brian Sternthal

Brian Sternthal holds the Kraft Professorship in Marketing

Professor Sternthal has published widely in marketing journals. His work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experments to represent theory in data.

Professor Sternthal is past editor of the Journal of Consumer Research and a Fellow of the Association for Consumer Research He received his PhD from The Ohio State University.

Areas of Expertise Advertising
Consumer Behavior
Media Marketing

Education PhD, 1972, Ohio State University

MA, 1971, Ohio State University

BS, 1965, McGill University

Academic Positions Mondelez Professor of Marketing, Northwestern University, 2013-present

Kraft Professor of Marketing, Kellogg School of Management, Northwestern University, 1986-2013

Professor of Marketing, Kellogg School of Management, Northwestern University, 1983-1986

Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1978-1983

Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 1972-1978

Visiting Assistant Professor, Fisher College of Business, Ohio State University, 1971-1972

Honors and Awards AAA Doctoral Consortium Member, American Marketing Association Doctoral Consortium, 2014

JCR Distinguished Service Award, Association for Consumer Research, Lifetime contribution to the Journal of Consumer Research

Fellow in Consumer Research, Association for Consumer Research, Lifetime contribution

ACR Fellow in Consumer Behavior Award, Lifetime Achievement Award for Consumer Research, ACR, 2009

Executive MBA Program Outstanding Teaching Awards, Kellogg School of Management, 2001, 2000, 1999

Sidney J. Levy Teaching Award, Kellogg School of Management, 1995-1996

L.G. Lavengood Outstanding Professor of the Year Award, Kellogg School of Management, 1982

Education Academic Positions Honors and Awards