Bradley Shapiro

Bradley Shapiro studies empirical industrial organization and applied microeconomics. His research has largely focused on the pharmaceutical industry, with the goal of informing both firm strategy and public policy. His interests also extend to advertising, marketing in the health care sector, and organizational economics. Shapiro is especially interested in causal identification using natural experiments in quantitative marketing contexts, particularly in measuring the effects of advertising and marketing levers. His research has appeared in the Journal of Political Economy and Quantitative Marketing & Economics.

Shapiro earned a Ph.D. in economics from Massachusetts Institute of Technology (MIT). Prior degrees include an M.S. in mathematics, a B.S. in mathematics, and a B.A. in economics all from Virginia Tech. Shapiro is also a certified private pilot and consults for a wine importing firm in his spare time.

At Booth, Shapiro teaches Marketing Strategy.

Publications

“Promoting Wellness or Waste? Evidence from Antidepressant Advertising,” 2020. American Economic Journal: Microeconomics, forthcoming.

“Advertising in Health Insurance Markets,” 2018. Marketing Science, forthcoming.

“Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing,” Management Science, 64(12), pp. 5925-5945, 2018.

“Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants,” Journal of Political Economy, 126(1), pp 381-437, 2018.

“Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR,” Quantitative Marketing & Economics, 14(3), pp 201-231, 2016.