Bradley Baker

Education

PhD in Business Administration, Temple University, 2017 MS in Sport and Recreation Management, Temple University, 2012 BS in Computer Science and Mathematical Sciences, Johns Hopkins University, 1998

Academic Appointments

Assistant Professor, UMass Amherst, 2019-present

Research Interests

• Research Methods
• Brand Building via Social Media
• Sport Consumer Behavior and Loyalty
• Machine Learning and Artificial Intelligence

Teaching Interests

• Sport Analytics

Recent Honors & Awards

Ignite Presentation Competition Winner, Sport Marketing Association, 2017 Student Research Competition Winner, North American Society for Sport Management, 2016 Presidential Fellow, Temple University, 2012-2017

Selected Publications

Baker, B., Du, J., Sato, M., & Funk, D. (In press). Rethinking segmentation within the Psychological Continuum Model using Bayesian analysis. Sport Management Review.

Su, Y., Baker, B., Doyle, J., & Kunkel, T. (In press). Rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly.

Baker, B., Jordan, J., & Funk, D. (2018). Run again another day: The role of consumer characteristics and satisfaction in repeat consumption of a sport-related experience product. Journal of Sport Management, 32(1), 38-52.

Funk, D., Pizzo, A., & Baker, B. (2018). eSport management: Embracing education and research opportunities. Sport Management Review, 21(1), 7-13.

Baker, B., McDonald, H., & Funk, D. (2016). The uniqueness of sport: Testing against marketing's empirical laws. Sport Management Review, 19(4), 378-390.