Bobby Calder

Professor of Marketing Bobby Calder joined the Kellogg faculty in 1975 and he was named the Charles H. Kellstadt Professor of Marketing in 1993. He has held an endowed chair at Kellogg since 1986 when he was named the A. Montgomery Ward Professor of Marketing. Previously, he taught marketing, organizational behavior, behavioral science and consumer psychology, and social psychology at the University of Illinois and at the Wharton School at the University of Pennsylvania. He was also director of Organizational Research for National Analysis, a division of Booz, Allen & Hamilton. He is also a professor of Journalism and Media in the Medill School and a professor of psychology at Northwestern.

Prof. Calder's research focuses on the analysis of consumer behavior, media consumption, and marketing strategy. His work has covered the health care, food, electronics, and financial services industries. He has published more than 50 articles in leading academic journals and contributed to several books.

Prof. Calder has served on committees for the Marketing Science Institute and the Advertising Research Foundation and is past chairman of the policy board of the Journal of Consumer Research.  He is a frequent speaker at company and association meetings and a consultant to a number of major U.S. businesses, such as AT&T, General Motors, and Coca Cola Foods, as well as not-for-profit organizations.

Areas of Expertise

• Advertising
  
• Arts Marketing
  
• Brand Management
  
• Consumer Behavior
  
• Marketing Research
  
• Marketing Strategy
  
• Mass Communications
  
• Newspaper Management
  
• Strategy
  

Education

MA, 1970, Social Pyschology, University of North Carolina, Chapel Hill

BA, 1966, Psychology, University of North Carolina, Chapel Hill

Academic Positions

Co-Director, MMM Program, Northwestern University, 2011-present

Professor, Medill School of Journalism, Northwestern University, 1993-present

Charles H. Kellstadt Distinguished Professor of Marketing, Kellogg School of Management, Northwestern University, 1993-present

Professor, Weinberg College of Arts of Sciences, Northwestern University, 1978-present

A. Montgomery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1986-1993

Professor, Kellogg School of Management, Northwestern University, 1978-1986

Associate Professor, Weinberg College of Arts of Sciences, Northwestern University, 1975-1978

Associate Professor, Kellogg School of Management, Northwestern University, 1975-1978

Associate Professor of Marketing and Organizational Psychology, The Wharton School, University of Pennsylvania, 1974-1975

Associate Professor of Business Administration and Psychology, University of Illinois Urbana-Champaign, 1973-1974

Director of Organizational Research, National Analysts, 1973-1974

Assistant Professor of Business Administration and Psychology, University of Illinois Urbana-Champaign, 1972-1973

Postdoctoral Fellow, L. L. Thurstone Psychometric Laboratory, Social Psychology Program, University of North Carolina Chapel Hill, 1970-1971

U.S. Public Health Service Predoctoral Research Fellow, University of North Carolina Chapel Hill, 1969-1970

Honors and Awards

Best Paper Award Journal of Advertising Research

Most Downloaded Paper Award, Marketing Science Institute (MSI, 2014

Editorial Positions

Editorial Board, Journal of Advertising Research, 2005-2014