Bo Christensen

Presentation

My main research area concerns the study of creativity in domains such as design, engineering, cuisine, architecture and software design. Using video recordings of creative teams at work I study the underlying cognitive processes and mechanisms of creative work. Furthermore, I utilize experimental research and quasi-experimental research methods to study both the generation and selection of creative ideas. Finally, I study the evaluation of creativity; how to select the right ideas for progression at gates in innovation processes; how is creative evaluation handled in various domains; how do consumers or users come to perceive a product as creative or innovative.

Primary research areas

• Creative cognition; creative processes
• Design thinking
• Evaluation of creativity
• Analogical reasoning, mental simulation
• Idea selection in product development

Courses

• CM(psyk): Creativity and Innovation
• CM (smc): Marketing, creativity and innovation

Supervision

I supervise masters thesis and bachelor thesis related to the topic of creativity and innovation (creative organizations, motivation for creativity, processes involved in creativity, evaluation of creativity, innovation processes, etc.).