Bill Swinyard

Professor of Business & Holder of Meyer Chair of Marketing

Biography

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Education

  • Ph.D. Stanford University Graduate School of Business (1972 — 1976)
  • MBA University of Michigan - Stephen M. Ross School of Business (1965 — 1967)
  • B.S. Brigham Young University (1958 — 1965)

Companies

  • Independent Board Member and Audit Committee Chair Wasatch Funds (1986 — 2013)
  • Professor of Business & Holder of Meyer Chair of Marketing Brigham Young University (1978 — 2007)
  • Founding Associate Struman & Associates (1980 — 2006)
  • Market Research Fellow Health Care Innovations (1986 — 2002)
  • Visiting Professor of Marketing National University of Singapore (1984 — 2000)
  • Marketing Fellow Faneuil Research Group (1997 — 1999)
  • Assistant Professor of Marketing Arizona State University (1975 — 1978)
  • Manager of Marketing Research Saga Enterprises, Inc (1974 — 1975)
  • Product Manager Vivitar Corporation (1969 — 1971)

Skills

  • Customer Service
  • Advertising
  • Marketing Communications

Other

B2B Marketing, Strategy, Management, Research, Social Media, Public Relations, Photography, Consumer Behaviour, Teaching, Leadership, Marketing Strategy, Market Research

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