Bill Crittenden

Research & Teaching Interests

Strategic Management, Business Strategy, Planning & Implementation, Digitalization, Decision Making, Business Fundamentals, Global Corporate Citizenship.

Education

• Ph.D. University of Arkansas (1978 — 1981)
• MBA Auburn University (1976 — 1977)
• Bachelor’s Degree University of Michigan (1973 — 1975)

Companies

• Professor of Strategic Management Northeastern University (1984)
• Visiting Professor Reykjavik University (2012 — 2013)
• Visiting Professor Irish Management Institute (2011 — 2012)
• Assistant Professor Florida State University (1981 — 1984)
• Lecturer Murray State University (1977 — 1978)

Selected Publications

• Crittenden, Victoria L. and William F. Crittenden (forthcoming). “Empowering Women through Micro-Entrepreneurship,” Encyclopedia of the UN Sustainable Development Goals. Gender Equality, Springer Nature
• Crittenden, Victoria L., William F. Crittenden, and Haya Ajjan (forthcoming). “Women in Sales in Developing Countries: The Value of Technology for Social Impact,” Business Horizons.
• Crittenden, Victoria L., William F. Crittenden and Haya Ajjan. (2019). “Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology.” Journal of Business Research, 98, 191-203.
• Crittenden, Andrew B., Victoria L. Crittenden, and William F. Crittenden.(2019). “The digitalization triumvirate: How incumbents survive,” Business Horizons 62, 259-266
• Crittenden, William F., Isabella K. Biel, and William A. Lovely III. (2019). “Embracing Digitalization: Student Learning and New Technologies,” Journal of Marketing Education. 41(1) pp. 5-14.
• Giglio, Joseph, John Friar, and William F. Crittenden (2018). “Integrating life cycle asset management in the public sector,” Business Horizons, July/August, 61, 511-519
• Crittenden, Andrew B., Victoria L. Crittenden, and William F. Crittenden (2017). “The Contagion of Trickle-Down Incompetence,” Industrial Management, September/October, pp. 10-15.
• Crittenden, Andrew B., Victoria L. Crittenden, and William F. Crittenden (2017). “Industry Transformation via Channel Disruption,” Journal of Marketing Channels, 24(1-2), pp. 13-26.
• Crittenden, Victoria L., William F. Crittenden, Joseph Giglio, and Andrew B. Crittenden (2017). “Surgery on the Board,” Business Horizons, 60, pp. 67-75.
• Crittenden, Andrew B., Victoria L. Crittenden and William F. Crittenden (2016). “The Tough Job of Planning Your Liquidation: Before you walk away – whether voluntarily or by force – know your businesses' value,” Industrial Management, 58(6), pp.15-20.

Selected Presentations

• Crittenden, Victoria L., William F. Crittenden, and Haya Ajjan. “Using ICT to Empower Women Entrepreneurs.” 2018 Marketing Science Conference, Philadelphia, Pennsylvania.
• Crittenden, W., “Will direct selling survive digitalization? Industry Transformation & Channel Disruption.,” The 2018 Turkish DSA conference, Turkish Direct Selling Association & Bosphorus University; Istanbul, Turkey.
• Crittenden, Victoria L., William F. Crittenden, and Haya Ajjan. “Direct Selling in South Africa: Empowering Women Entrepreneurs,” 2018 USASBE, Los Angeles, California. Best Empirical Paper Award, DSEF and the USASBE Minority and Women Entrepreneurship SIG, 2018
• Peterson, R. A., Crittenden, W., Crittenden, V. L., Ross, C. S., Johns, L. K., AMS World Marketing Congress, “Creating Value for Public Entities through Marketing,” Academy of Marketing Science, Christ Church, New Zealand. June 2017.
• Crittenden, W., 2017 Winter AMA Conference, “Art & Science of Teaching for an Engaging Educational Environment,” American Marketing Association, Orlando, FL. (February 2017).