Bikram Ghosh

Associate Professor of Marketing at Eller Executive Education


  • Eller Executive Education



Eller Executive Education


Ph.D. in Marketing, Purdue University, 2007

Areas of Expertise

  • Analytical models of marketing with a focus on firm pricing strategy and competition; models of endogenous search; models of limited consumer attentiveness
  • Effect of user generated review of products on firm competition and strategy
  • Social movements

Current Research

“Strategic price competition and product bundling”, with Subramanian Balachander, Management Science , 2007, Vol 53(1), 159-168.


MKTG 451 Advanced Analytics/CRM

MKTG 542 Relationship Marketing

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