Bikram Ghosh
Associate Professor of Marketing at Eller Executive Education
Schools
- Eller Executive Education
Links
Biography
Eller Executive Education
Degrees
Ph.D. in Marketing, Purdue University, 2007
Areas of Expertise
- Analytical models of marketing with a focus on firm pricing strategy and competition; models of endogenous search; models of limited consumer attentiveness
- Effect of user generated review of products on firm competition and strategy
- Social movements
Current Research
“Strategic price competition and product bundling”, with Subramanian Balachander, Management Science , 2007, Vol 53(1), 159-168.
Courses
MKTG 451 Advanced Analytics/CRM
MKTG 542 Relationship Marketing
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