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AboutBiography

Bikram Ghosh

Associate Professor of Marketing at Eller Executive Education

Schools

  • Eller Executive Education

Links

    Biography

    Eller Executive Education

    Degrees

    Ph.D. in Marketing, Purdue University, 2007

    Areas of Expertise

    • Analytical models of marketing with a focus on firm pricing strategy and competition; models of endogenous search; models of limited consumer attentiveness
    • Effect of user generated review of products on firm competition and strategy
    • Social movements

    Current Research

    “Strategic price competition and product bundling”, with Subramanian Balachander, Management Science , 2007, Vol 53(1), 159-168.

    Courses

    MKTG 451 Advanced Analytics/CRM

    MKTG 542 Relationship Marketing

    Read about executive education

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