Benaroya Christophe

Qualification

• 2013 : Ph.D in Management - "Impact of complex projects' naming on the related suppliers: Airbus Case" • Université Jean Moulin Lyon 3, Lyon
• 1997 : Master's degree in Management • Université des Sciences Sociales , Toulouse
• 1993 : Diploma Sup de Co • École Supérieure de Commerce , Toulouse

Management Duties

• Marketing professor (Toulouse Business School)
• Pedagogical coordinator of the M2C English Track (2005-) (Toulouse Business School)
• Elected Member of the TBS Tenure Committee (‘CME’) (Toulouse Business School)
• Head of the Professional Option "B to B management" in Barcelona (2006-) (Toulouse Business School)

Teaching fields

• Naming
• Marketing
• Branding
• B2B Marketing
• Business/Project Marketing
• Strategic Marketing
• Brand range, Pricing, Product
• Purchasing Behavior